Ill-received marketing has been all the rage. e.l.f. Cosmetics found itself in the hot seat after releasing an ad featuring controversial comedian Matt Rife. The “Law Offices of e.l.f.ino & Schmarnes ad” is a parody of those old-school late-night personal injury attorney commercials. Rife starred alongside drag queen / RuPaul’s Drag Race alum Heidi N Closet, and the two play partner attorneys protecting beauty consumers from overpriced products. @kitchiewitchy @e.l.f. Cosmetics has a new ad with Matt Rife and @Heidi N Closet. What do you think? Matt is known for some controversial jokes and opinions regarding women. Is E.L.F. saying they cover over bruising and dark circles? Are people being too literal? ♬ original sound – The Eclectic Menagerie Matt Rife, makeup and misogyny The issue? Well beyond the fact that e.l.f. recently announced a $1 price increase on most of its products, Rife also thinks domestic violence against women is funny. Being in cahoots with someone who makes...