Stop us when this gets familiar… You are a 6-year-old riding around the neighborhood on your bike when you fall and scrape your knee. It hurts, but you get cleaned up and out comes the box of bandages. You had a choice of:

terra cotta fabric

“skin-tone” plastic

Or — if your parents were nice — cartoon characters!

Since we were kids, humans have made great strides. We’ve created touchscreen phones, cameras that fly in the air and bacon-wrapped just about everything. But we somehow still haven’t managed to find a long-term solution to hiding a wound on black skin!

The melanin-positive bandage has been created before — but of course eventually faded to black. If the reaction to Nubian Skin tell us anything, is that Black people are ready for an alternative to this:

This is where Tru-Colour Bandages come in.

The product was created by a father who couldn’t find a bandage matching his child’s skin tone. Thanks to the creation, Black folks now have three skin tone options for hiding their hangnails, paper cuts and other minor wounds.

The product is great, but so is the packaging. There are no flimsy paper boxes, but the bandages come in resealable (and adorable) waterproof bags. Parents everywhere will rejoice.

Kids of all ages will be able to heal privately without feeling like there’s a beacon on their face, hand, head, shoulders, knees or toes.

Big brothers, beware: just because you can hide that bump on your little brother’s head easily now, that doesn’t mean you should push him around more often!

 “I can’t believe I survived 38 years without noticing that bandages came in a cartoon format or for only one type of skin,” says Toby Meisenheimer, CEO, “That’s just not right. We started Tru-Colour Bandages to change this industry for the better. Everyone deserves a bandage that matches their skin tone.”

Tru-Colour can be purchased on its website or via Amazon for larger quantities.

I was introduced to Tru-Colour by Wes and was excited to hear about a company that was striving to challenge the societal norms through even the smallest of things, such as bandages. It’s the little things that matter and to be able to be a part of this idea of promoting change in the market place is truly inspiring. — Alexander Koh, Director of Operations

It’s a little thing, but it represents so much more. #DiversityinHealing is important. Being represented, at micro and macro levels — is important. Black life #andskin — matters.

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