On the eve of her halftime performance at the 50th Super Bowl (featuring Coldplay), Texas-Bama Bey unexpectedly released a video for the new single “Formation.”
Twitter went HAM.
From ruining everyone’s Saturday plans.
When you had things to do and places to go but Beyoncé just threw your entire day off course. pic.twitter.com/P8yMs7EvMs
— tev (@The__Prototype) February 6, 2016
HERE BEYONCÈ LET ME SAVE YOU THE TROUBLE. pic.twitter.com/CadOB40scq
— #FORMATION (@HoneyBeyonceK) February 6, 2016
Beyoncé dropped a real life Tyra Mail.… message!
— Johnny Boy ☮ (@JohnTheFame) February 6, 2016
Like…..BITCH it’s fuckin Saturday as fuck. 4pm in FEBRUARY on some regular ass shit. And she just gon drop this shit with no forewarning.
— Edgar Allen Hoe (@BederomO) February 6, 2016
To giving Red Lobster epic promo.
Beyoncé dropped a Red Lobster reference a couple days before V-Day. Broke niggas: WE’RE SAVED!! pic.twitter.com/rkH8hOFnEz
— Sabin Rene Figaro (@TimAintCool) February 6, 2016
When you realize your dad took your mom to red lobster every week pic.twitter.com/Re7PPLmbvI
— John Legend (@johnlegend) February 6, 2016
Listen. @redlobster is really failing by not capitalizing on #Formation. They need to be advertising Cheddar #Bey Biscuits. 🐝
— April (@ReignOfApril) February 6, 2016
Yo @redlobster y’all gotta change the menu. #CheddarBeyBiscuits
— Rob Markman (@RobMarkman) February 6, 2016
Red Lobster CEO: RAISE THEM MOTHERFUCKING PRICES NOW!! pic.twitter.com/KnjU7G3wCh
— Jamal Paisley ♏️ (@JamalPaisley) February 6, 2016
Beyoncé had Twitter all transfixed by the subtle yet poignant moments in her visuals and lyrics.
sinking the police car is maybe the video’s most important moment: both a damnation of police injustice and sort of baptism for black life
— jason (@nonlinearnotes) February 6, 2016
BLACK WOMEN DON’T HAVE TO STAY POOR TO BE AUTHENTIC !
— Magical Black Siren (@Blackamazon) February 6, 2016
Let’s just…I’m just going to sit this here one more time:pic.twitter.com/iM9ENGhPsx
— Christina Coleman (@ChrissyCole) February 6, 2016
It was in the beautiful cultural references throughout the video.
Two weeks ago we told you there was a special reason all Beyoncé’s dancers were black! #Formation #BlackExcellence pic.twitter.com/biHeiQ1xdv
— THE BEYHIVÉ (@TheBeyHiveTeam) February 6, 2016
The white gowns serving Julie Dash’s Daughters of the Dust realness pic.twitter.com/8cipQRjhuN pic.twitter.com/HNXxyuPzii pic.twitter.com/i5tR8XEhZI
— Prolific Hummer (@Vivaciously_Val) February 6, 2016
The “you can make your tasteless jokes but my mother is still queen and my fro still poppin and we still rich” smile pic.twitter.com/ry2b3bTeOj
— sc: Ephrata (@ephrizzy) February 6, 2016
And the seamless way she brought together threads of the black experience in America.
this part of the formation video was excellent pic.twitter.com/JEjWD8Rphb
— mimi (@oddworId) February 6, 2016
You could teach an entire class on the #Formation video. Beyoncé played no games and made sure to let y’all know what it was. #BHM
— April (@ReignOfApril) February 6, 2016
This video is revolutionary in so many beautiful ways. Political and subversive in signature Bey-style 🙌🏾#formation pic.twitter.com/xv6gx5MwTN
— Anna Sterling (@AnnaMSterling) February 6, 2016
From Big Freedia, to baby hair and hot sauce this video is laced with peak blackness. It’s Black History Month in HD, surround sound.
Yes @Beyonce for showing @bigfreedia mad love!! I LIVE!!!
— Danielle Brooks (@thedanieb) February 6, 2016
MY DADDY ALABAMA, MAMA LOUISIANA.
YOU MIX THAT NEGRO WITH THAT CREOLE MAKE A TEXAS BAMA#Formation pic.twitter.com/M6doDhtt0I
— TEXAS BAMA ✨ (@DillonJaden) February 6, 2016
#Formation is blacker than Frankie Beverley and Maze at a backyard BBQ.
— Cirque du SoBae (@brownandbella) February 6, 2016
If you watch Formation and No Angel back to back, a blackness portal opens up and the Soul Glo song plays.
— Uncle Grandpa (@jeffuhz) February 6, 2016
@jeffuhz @vinabean I got Blue Magic hot comb grease burns from watching Formation.
— Heauxswife (@greendoondoon) February 6, 2016
Top negro spirituals:
Black National Anthem
Wade In The Water
Sometimes I Feel Like A Motherless Child
A Change Gonna Come
Formation— Aaron Epps (@ASquared96) February 6, 2016