"Boy Bye," is the phrase you might see on your Twitter feed but this time Beyoncé has nothing to do with it.

The Democratic National Committee tweeted a picture of President Trump in black and white, with pink overlayed text reading "Boy Bye 2020." It was done in an effort to encourage followers to subscribe/sign up for text alerts — the picture was a wallpaper that came along when they subscribed.

The tweet, unsurprisingly, immediately received backlash from all angles. Some users said it was a bad attempt of the DNC — mostly consisting of those within the Generation X and Baby Boomer groups — trying to appear 'cool' or 'in the know' and using the language of a younger generation. 

Additionally, other users criticized the adoption of the terms "Boy Bye" by a group largely consisting of non-black people. Users said the use of African American Vernacular English (AAVE) was not a step in the right direction. Multiple people offered the services of professional consultants to assist the party in future efforts.

“I can connect you with a list of digital media consultants who will, free-of-charge, give you private feedback to avoid losing in 2020,” tweeted writer Charlotte Clymer in reply. “Feel free to DM.”

The tweet came on the heels of a similar incident where AAVE was used by another official.

President Trump tweeted, quoting Alexandria Ocasio-Cortez when she said there was a risk of his re-election. Trump said that risk was the reasoning behind calls for his impeachment.

Ocasio-Cortez responded saying "bye," in part, with the waving emoji — a sassy clapback similar to DNC's latest occurrence.

"You may fool the rest of the country, but I’ll call your bluff any day of the week." Ocasio-Cortez tweeted. "Opening an impeachment inquiry is exactly what we must do when the President obstructs justice, advises witnesses to ignore legal subpoenas, [and] more."

This is not the first time Democrats have been locked for attempts to reach out to younger voters. In 2016, with mobile game sensation Pokemon Go capturing the world, presidential candidate Hillary Clinton asked if it would be possible to merge the enthusiasm for the game with politics.

"I don't know who created Pokemon Go," Clinton said at the Virginia rally, "but how would we get them to have Pokemon Go to the polls."

2020-ElectionsAAVEDemocrats,DNC