Doja Cat is back with a new single. After weeks of teasing her new album, the artist released “Attention” with an accompanying music video.
In the video, the rapper strolls the streets of Los Angeles while crowds of fans try to reach and photograph her. A few groups attempt to pick a fight with her. Doja Cat remains unbothered while looking straight into the camera and rapping each line with conviction.
“I paid all my respect to those who taught me how to make it,” she raps. “And now I reap the benefits with no confrontation / Y’all fall into beef, but that’s another conversation.”
Doja Cat references people trying to humble her by comparing her to Nicki Minaj, who she compliments.
“Why she think she Nicki M? She think she hot s**t,” she raps. “Of course, you b***hes comparing Doja to who the hottest.”
She also addresses her dropping out of The Weeknd’s After Hours til Dawn Tour, on which she was originally planned to be the opening act. Doja Cat said she canceled because she had to undergo tonsil surgery.
“My taste good, but I just had to redirect my cookin’ / I could’ve been an opener, I redirect the bookin’,” she says. “I read it all, the comments sayin’, D, I’m really shooketh’ / D, you need to see a therapist, is you lookin? / Yes, the one I got, they really are the best / Now I feel like I can see you b***hes is depressed.”
As the music video continues, the setting around her becomes increasingly ominous. Passersby start appearing with grotesque fleshy masks, and a few quick camera shots include the rapper standing still and covered in red paint.
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“Attention” marks the rapper’s first single since her last solo track, “Vegas,” performed for the movie Elvis. Doja Cat wrote the song with Y2K and Rogét Chahayed. The music video was directed by Tanu Muino, who previously directed Cardi B’s “Up,” Lil Nas X’s “Montero (Call Me by Your Name),” and Normani’s “Wild Side.”
Doja said her upcoming album would lean more into hip-hop and rap than her previous projects.
“It’s no longer called First of All. I’ve been messing around with name ideas for the album and have like eight of them that I’m deciding between,” she told Rolling Stone about the album. “I’ll be announcing the real title soon. I’ve been reconnecting with the music that I was raised listening to; Erykah Badu, John Coltrane, Nineties hip hop…the music that influenced me as a kid. I think my new music will bring some of that inspiration forward.”
