Apple is a top tech company and revolutionary of its time. It has introduced consumers to features such as FaceTime and Siri. It’s clear that Apple is always looking for ways to capitalize on the next big thing. Now the company is looking to help consumers with their insomnia by adding a new feature in the iOS 9.3 update.

The new iOS update will be coming soon. Just like the other updates, it’s something to get excited about. Apple is introducing the Night Shift feature, which will help to improve the sleeping habits of iPhone users. Using the GPS and the internal clock, your device will now have the capability to adjust the color balance once the sun has set. Your device will shift to warmer colors like oranges and reds instead of the bright white and blues we’re used to.

In a recent press release, Apple stated “Many studies have shown that exposure to bright blue light in the evening can affect your circadian rhythms and make it harder to fall asleep.” The feature is perfect for those of us who love to utilize our devices at night. Instead of keeping us awake, shifting to the new feature will help improve our sleeping habits.

The American Academy of Sleep Medicine reports that about 30 percent of American adults have symptoms of insomnia. By Apple adding this new feature, they hope to assist consumers in their sleep-related issues. It’ll be interesting to see just how effective the Night Shift feature is when it comes to improving symptoms of insomnia.