In the wake of his recently debuted track, “Untitled II,” Kendrick Lamar shares with us a new vlog titled ‘Pay it Forward.’ Directed by Dave Meyers & the Little Homies is a PSA in support of President Obama’s My Brother’s Keeper initiative, along with MENTOR: The National Mentoring Partnership.

In a voiceover for the promo, Kendrick speaks on the influence and need for mentorship and how it impacted his own life. This brings about the need to ‘Pay it Forward.’  He also speaks about his one-on-one with President Obama to discuss the problems facing inner city youth. Check it out, and tell us what you think!