Sen. Cory Booker has brought in the big guns to separate himself in a crowded field of Democratic presidential hopefuls.

While visiting Columbia, South Carolina, Booker let his mother Carolyn Booker take over his Instagram to reach supporters.

Since Saturday morning, mama Booker has met with community leaders, Delta Sigma Theta sorors and enthusiastic voters. The Delta met with fellow sister Attorney Tameika Isaac Devine at the Delta Life Development Center. Carolyn Booker also opened up about the values she and her husband, Cary Booker, instilled into their son. She said teaching the 2020 presidential candidate about the value of public service played a crucial role in his worldview. Booker has championed criminal justice reform, reproductive freedom and health care for all. 

Long before the New Jersey senator decided to launch a presidential campaign, he was the 36th mayor of Newark and a city council member. His parents had a strong impression on him.

When Cory was a young boy, Carolyn Booker was a school teacher and one of the organizers for the March on Washington. The North Carolina State graduate started in the department of human resources at IBM. Then, she rose steadily to the top. Both Carolyn and Cary Booker became the first Black executives at IBM.

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Growing up, I watched my parents climb the corporate ladder at IBM to become two of the first Black executives at the company. They were both pioneers in their own right, but my mom faced unique challenges as a Black woman. My mom started working at IBM in 1969 when the pay gap for Black women was 46 cents on the dollar. Today, that pay gap is still far too high at 61 cents to every dollar paid to white men—and it's even higher for other groups, like Latinas and Native American women. This fact is all the more disconcerting because the vast majority—more than 80 percent—of Black mothers are the primary or sole breadwinners in their families, and Black women are disproportionately represented in low-wage jobs that make less than $11 an hour. That we’ve moved the needle so little in 50 years is unacceptable—we still have so much work to do to reach equal pay for the work that women and women of color do. There are actionable steps we can take to change this: we need to sign into law the Paycheck Fairness Act, remove barriers to certain jobs, provide paid family and medical leave, pass my Baby Bonds legislation, which would virtually close the overall racial wealth gap, and so much more. So today on #BlackWomensEqualPayDay let’s recommit to eliminating the wage gap. Let’s stand with Black women—and all women—as we continue this fight to achieve pay equity.

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Booker's latest move reveals more about his life and is sure to leave a lasting impact on his bid for the White House. 

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