Rihanna is stepping down as CEO of Savage X Fenty, the lingerie brand she co-founded in 2018. While she still remains as executive chair of the brand, Rihanna said the latest change is part of the company’s effort to keep expanding the vision.
“It’s been beautiful to see our vision for Savage X Fenty impact the industry at such an incredible magnitude over the last five years,” the “Diamonds” singer said, according to Vogue Business. “This is just the beginning for us, and we’re going to continue to expand in ways that always connect with the consumer.”
Beauty mogul Hillary Super will now take over the position that Rihanna held since launching the brand. “I’m so grateful and excited to welcome Hillary Super as our new CEO – she is a strong leader and is focused on taking the business to an even higher level,” Rihanna said.
Super, the former CEO of Anthropologie Group, also held executive positions at Guess, American Eagle, Gap and Old Navy, Independent reported. “I’m thrilled to join the Savage X Fenty family,” Super told Vogue Business. “The brand is a major powerhouse in the lingerie and apparel industry, and its unwavering commitment to celebrating inclusivity and fearlessness is inspiring.”
Savage X Fenty has become a worldwide brand featuring global fashion shows and a wide selection of clothing lines that include lingerie for plus-size models, as well as gender-neutral items. Fenty, which has seven stores in the U.S., is also looking to expand its e-commerce business.
Rihanna now has a net worth of over $1.4 billion. The 35-year-old entrepreneur launched her cosmetics company Fenty Beauty in 2017 before she co-owned Savage X Fenty. Rihanna also has a lot going on; she’s expecting her second child with A$AP Rocky. Rihanna gave birth to her first child, RZA Athelaston, in 2022.
