In 2016, black men are leveling up in the hair care game.

Just when you thought #BonnetBoyz was the next installation of black men making fun of black women’s hair care or an answer to this important query,

Black people, what is a bonnet?

— jamilah lemieux (@JamilahLemieux) December 15, 2015

Something even more unexpected happens.

It was early New Year’s morning when Twitter users @Gladvillain and @YouUglyOnSkype launched a movement that would revolutionize the millennials approach to hair care for the better.

And they said black men can’t wear bonnets pic.twitter.com/aOE2RKzUKd

— Carl (@Gladvillain) August 25, 2015

#bonnetboyz is a real thing. Peep the movement and keep them roots moisturized playboy pic.twitter.com/AS06ngO1yB

— Carl (@Gladvillain) January 1, 2016

We wrappin our hair in 2016 fellas. Steal all yo girl wraps & bonnets and join me. pic.twitter.com/cIPq5phyAU

— #BonnetBoyz Coolee (@YouUglyOnSkype) January 1, 2016

The movement quickly gained speed.

@YouUglyOnSkype we outchea. 2016 new rules pic.twitter.com/i9ESeLV3BA

— NostraDurag (@TheDuragGeneral) January 1, 2016

#SelfCareSaturday was a complete and utter success. Also joined the #BonnetBoyz pic.twitter.com/U4cPGkKbcN

— Old Year, OG (@olurius) January 3, 2016

Eventually, men were in confession mode, exposing black hair struggle few thought would be offered for public consumption … or emotional support. #BonnetBoyz had turned into full blown community.

@YouUglyOnSkype @Likklegalbiggun real shit, I got dreads.. This is a way of life for me for over 15 years pic.twitter.com/3QkKmRRkOF

— The 3rd Little Piggy (@JayRu594) January 1, 2016

@YouUglyOnSkype i always knew there were fellow members out there somewhere pic.twitter.com/8oMzwPD5ZX

— shinz (@Shinz27) January 1, 2016

Allies came forth to represent those without Internet.

my dad is joining #bonnetboyz tonight….and I’m here for it. Black men gotta take care of their hair too.

— cupcake mami. (@hellokimmycakes) January 11, 2016

Black women have risen within this digital revolution, with solidarity and a sense of urgency (if only in the form of desire).

I discovered the #BonnetBoyz hashtag and it made my evening. (Already in bed wearing a scarf for some laaaaaaid edges)

— Yasmin Nasrudin (@freetheyazz) January 10, 2016

If the #BonnetBoyz really wanna make it official. Get you a satin pillowcase just in case your bonnet comes off during the night

— XanwiththatLena (@quadicorn_) January 11, 2016

Looking for an activist bae who is also part of #bonnetboyz. Must know when Shea Moisture is having a BOGO sale

— Mani. (@jst_mani) January 10, 2016

What’s next for #BonnetBoyz? Only time will tell. Some suggest they’re well on their way to usurping the Twitter throne from alternate headwrap accessories, legendary #DuragGang and emerging #BeforeBedHeadz.

It’s a cold (yet adequately moisturized and satin-protected) world.

bonnet boyz

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