Shea Moisture, one of our favorite beauty brands is taking a stand against beauty aisle discrimination with their new commercial/short film entitled “Break The Walls.” The video stars a few YouTubers including MahoganyCurls, Naptural85, SunKissAlba, and more. In the commercial itself, you can hear the voices of several woman recounting how they feel going to the “ethnic” section to find hair products made for them and how they wish things could change. Although the commercial is only a minute and some change, the message is definitely impactful and shines light on an experience many women of color have gone through when venturing into the beauty aisle of their favorite department store.

To learn more about how this visual piece came to be and hear more from the women in the video, watch this clip:

And to join in on the discussion or share your testimony regarding this topic, be sure to hashtag #BreakTheWalls on social media. Are you ready to Break down these walls?

To learn more about how this visual piece came to be and hear more from the women in the video, watch this clip:

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Break The Walls

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