When it comes to digital creators, it’s easy for one’s mind to instantly go toward people making sensational clickbait content focused on TikTok challenges or reaction videos. However, the advent of social media has also opened the door for people to use the internet as a platform for political, social and personal change.

And yes: social media activism in the form of simply uploading a blackout square once in your life may not be the best use of the platform. Still, plenty of people get the job done with consistent, meaningful online advocacy.