On Tuesday’s show, Roker and co-hosts Sheinelle Jones and Dylan Dreyer were joined by Adrianna Barrionuevo Brach, the editorial director of Shop TODAY.
During the segment titled “How Often Should You?” Brach presented the three hosts with a question: “How often do you think you should shower per week, according to dermatologists?”
She provided multiple-choice options for the hosts to pick from, “Every day, two to three times a week, five times a week, or once a week.”
Dreyer guessed that people should bathe five times a week, while Jones and Roker opted for every day. The 68-year-old host was adamant about his choice of daily showers. “I don’t care what they say,” he said.
Brach then revealed that dermatologists recommend people shower two to three times a week.
She then explained the skin expert’s reasoning behind the number but couldn’t ignore that Roker’s facial expression was a mix of shock and disgust.
“The consensus is two to three times per week, but it does depend on the person. I’m looking at Al’s face like, ‘What is this?'” she said. “It depends on the person, your lifestyle, your skin time, your age, your activity level, as well.”
Roker was not buying the lifestyle explanation causing Brach to explain sedentary lifestyles may not require as much showering as someone who “has a labourious job.”
The host continued her spill on reduced showers stating that it ultimately comes down to personal preference.
Rocker quickly responded, “Not if you come in contact with other people!”
Jones also expressed her uncertainty behind the recommendation, declaring, “There’s seven days in a week!”
Dreyer required more clarification and asked whether the number was for children or adults because “adults smell.”
After Brach mentioned the dermatologist-approved suggestion that showering too much may lead to skin issues, such as dry skin or eczema.
Roker was still unimpressed. “I shower twice a day,” he revealed.
Jones then Roker his hygiene routine was “too much.”
The Today Show posted the clip on their Instagram, asking viewers their thoughts on the shower question.
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The comments proved that many stand with Roker and think bathing should be a daily occurrence. Even medical professionals shut the answer down.
Dr. Sandra Lee, star of TLC’s Dr. Pimple Popper commented, “I am a dermatologist and I disagree 😂”
Medical dermatologist Dr. Corey Hartman stated high summer temperatures will prove this theory wrong.
“I disagree with this 100%. It’s way too hot for this mess. Stop lying to these people,” he said.
A known advocate for Black skincare, Dr. Adeline Kikam, had one question: “Which Derms did they talk to, I’m trying to see something.”
Some even prompted that this may be a cultural thing.
“I love when Al defaults to core Blackness…. b/c we don’t subscribe,” one person said.
Another commented, “Of course Al will shower twice a day. His parents were from the Caribbean. We shower morning and night before bed.”
Despite Brach’s statistics during the segment, Roker would not budge on his decision.
Watch the funny clip below: