Former president Barack Obama is facing social media backlash after criticizing a phrase which has become a popular rallying cry for social justice activists looking to end police brutality.

Sitting down for an interview with Peter Hamby, host of the Snapchat political show, Good Luck America, Obama said activists lose support when they use “snappy” slogans like “defund the police.”

"You lost a big audience the minute you say it, which makes it a lot less likely that you're actually going to get the changes you want done," the former president said in the interview, which is scheduled to go live on Wednesday, according to Axios.

The 44th president added that productivity should be the focus when deciding stances and approaches to policies.

"The key is deciding, do you want to actually get something done, or do you want to feel good among the people you already agree with," he said.