"We all as black women and women of color owe it to each other, owe it to our young women, owe it to our children to celebrate our skin tones," creator of the beingU lingerie brand and Sierra Leonean British-born Sadia Sisay said to Essence Magazine. "Because when I feel visible, I feel possible, I feel like me. When I feel possible I can do anything so I believe the same for others."
The beingU brand is not a new idea to Sisay, who attempted to launch in 2011. However, due to personal issues, the idea was put on hold. Following those personal changes, tragedy struck home in 2014 when Sisay lost her husband unexpectedly. She is also the primary caretaker for her mother, who suffered a stroke back in 2010. Sisay has balanced heartbreak and turmoil and familial priorities along with building her business. All of which influenced the brand and has given Sisay the courage to stand up for her passions.
This line of lingerie is designed specifically for women of color and features many different neutral shades. "I’ve spent over 30 years searching for gorgeous underwear to suit my skin tone," Sisay said to The Lingerie Edit, "And body shape and this is the first range that addresses these things.”
This brand also provides customers with briefs designed for fuller and rounder hips, as well as and extensive selection for bra cup size. The width of the band is said to range from around twenty-eight to forty-four, and the cup sizes go up to an H.
beingU is said to launch in February.
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