Blavity launches 21Ninety — A new lifestyle brand exclusively for women of color

Photo Credit: Photo: Dante Marshall

| March 22 2017,

02:55 am

Hi Blavity Fam!

Today is a big day for the Blavity team, and we’re so excited to (finally) share the news with you. Today we’re introducing our new lifestyle brand, 21Ninety, to the world. There has never been a central community for women of color where we can come together to learn about the newest in beauty, wellness and health through narratives and tokens of advice that reflect who we are and what we value, but we’re happy to provide that platform at last with 21Ninety.

The community is all about bettering your life. It takes 21 days to form a new habit and 90 days to change your lifestyle, and we’re here to support you as you take on new challenges each and every day. Whether you’re looking to finally master meal planning, perfect a flawless smokey eye or to find gratitude throughout your daily life, we’re here to support you.

Women of color are frequently left out of mainstream conversations regarding beauty and health despite the fact that we drive culture and invest in these industries at unparalleled rates. 21Ninety is your chance to share your voice, see accurate and relatable representation, and to not only participate in but lead discussions in these categories.

Each week, we’ll have both timeless content and exclusives to help you navigate the newest trends and what really works. We’ll challenge you to do something new every day in the journey you’re taking to become an even better you. 

We’ll guide you through a beginner’s yoga routine if the class you took last month overwhelmed you. And if skincare feels like an undiscovered language to you, we’ll translate. Even if you only have a few minutes a day, our DIY videos can help you learn something new to apply to your life with what you already have.

At its core, 21Ninety is about you — where you can learn, discover, grow and connect as a community.

Thanks for supporting us along the way — we’ll see you at 21Ninety.com!