Broccoli City Co-Founder Discusses Championing Diversity And The Festival's 10-Year Anniversary
The next step for the Broccoli City founders is to evolve the festival into a legacy brand.
June 01, 2022 at 9:53 pm
Broccoli City returned to the Washington D.C. area for BLK Change Weekend after a two-year hiatus with a star-studded lineup.
The two-day festival took place in early May and featured performances by 21 Savage, Ari Lennox, Lil Durk, Summer Walker and others.
The festival also returned to promote diversity and intersectionality and amplify Black voices, culture and activism. To accomplish this, Broccoli City collaborated with Diageo and its brands CÎROC Vodka Spritz, DeLeón Tequila and Crown Royal.
Jermon Williams, one of the festival’s co-founders, spoke with BlavityU about why it’s essential for the festival’s founders to offer a wide variety of events, how they decide on their lineup of performances and what they hope to accomplish as the festival evolves and more.