@claaaarke how I spent almost $16,000 in one week as a college student living in NYC! 😵‍💫 #nycvlog #dayinthelife #whatispend #college ♬ Call the Doctor (Instrumental) – Ellen Once Again

Before life as a full-time creator and student at Columbia, Peoples moved into her New York apartment in 2020. She maintains the rent payments by working for a start-up and interning in NY. Her life changed drastically after her NYC vlog went viral on TikTok.

@claaaarke i heart hot dads 😅 come with me for 2 dates in 2 days—full vlog of this weekend up on my yt channel 🫶🏾 #dating #nycvlog #dateinthelife #college ♬ Last Summer Whisper – 杏里

“Two days later, the next video explaining my finances went viral, and a video a few days after, another day in the life, did so, too. Two weeks after my first video, I signed my first brand deal for $250,” Peoples said.

“Today, I work with brands like JCPenney, Walmart, and DSW. Although TikTok is the reason I receive such lucrative brand deals, I’m not a part of the Creator Fund, which is TikTok’s official fund that pays creators based on their video views and engagement. I make no money from posting videos that aren’t sponsored by a specific brand,” Peoples said.

@claaaarke come with me for a @Glo Skin Beauty✨ facial and sushi date night 💆🏾‍♀️ use code clarke15 for $ off the at-home version of this treatment at gloskinbeauty.com! #glopartner #schaferclinic #dayinthelife #nyc #vlog #dating ♬ Call me – 90sFlav

Peoples and her mother spent some time together during one of her TikTok‘s explaining all the expenses in just one week resulting in up to $16,000.

The expenses are broken down:

• Rent $4,000
• Wifi /subscriptions $152
• Credit card bills are $3,600
• Leisure activities are $750
• Food and delivery $1,100
• Transportation is $786
• Shopping is $3,078
• Allocated savings is $2,500.

Peoples isn’t ashamed to tell viewers that she charges up her credit card after some comments poked fun at her living off of credit.

“A lot of people, of course, are just like, ‘She obviously doesn’t have any money. She’s putting everything on her credit cards.’ You guys should be putting stuff on your credit cards,” she said in the video.

“I used to be so afraid to use my credit cards because I hated the idea of it but since putting pretty much everything on my Apple card, I get an obscene amount of cashback which is literally just free money,” she added.

Peoples is releasing a planner soon and preparing for her LSAT’S. She is expected to graduate in 2023.