NBC has announced that its long-running soap opera, Days of our Lives, is leaving the network to move to Peacock, NBCUniversal’s streamer. The show has been on NBC since 1965.
Peacock states that starting Sept. 12, the streamer will become the exclusive home of the series. New episodes will debut daily as they did on NBC, joining the library for the show which is already available on Peacock.
The historic soap opera joins its spinoff, 'Days of our Lives: Beyond Salem,' which already airs on Peacock.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, Chairman, NBCUniversal Television and Streaming. “With a large percentage of the Days of Our Lives audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
Airing its 14,000th episode in 2020, the 58-time Emmy Award winning show is produced by Corday Productions Inc. in association with Sony Pictures Television. Ken Corday is executive producer with co-executive producer Albert Alarr. Ron Carlivati is the head writer.
NBC News Daily, a new live program, will replace the soap.