Although Paramount decided against selling its majority stake in BET, Sean “Diddy” Combs still hopes to collaborate with other media titans and industry leaders to help create more opportunities for Black people.
Ahead of the release of his LP The Love Album: Off the Grid, his first in over a decade, the media mogul discussed the importance of helping increase the visibility of Black excellence across multiple industries in a recent interview with Billboard.
During the conversation, the Cirôc owner shared his perspective on how collaborating with other wealthy Black leaders at the forefront of change will help increase the variation of people in executive leadership roles.
“As far as our business strategy, we’re in acquisition mode to really build a Black-owned media conglomerate,” Diddy said. “That’s why we were looking at BET and at a couple of other businesses. BET is definitely the mecca, the originator of Black media, and still is. So just the thought of unifying … We’re not going to be able to reach our highest level of success in the media world, like a Rupert Murdoch, if we don’t unify.”
“Like me, Tyler Perry and Byron Allen. We have a responsibility because it’s like 15 of us getting money, but 10 billion people in the world,” he said. “We need to pool our resources, everybody from LeBron James and Issa Rae to Tracee Ellis Ross to Jada Pinkett [Smith] and Queen Latifah. That’s what I’m pushing for: unity in a disruptive way that’s never been done before. Having such a media platform is one of the most powerful tools in changing our trajectory.”
On the heels of Revolt‘s 10th anniversary, the three-time Grammy winner explained his aspirations for the future of his media company.
His goal is to make Revolt “not just the biggest Black-owned network but the biggest media company that I can. I’m not pigeonholing myself. Again, nobody’s going to give us power, and they’re not going to share it with us. That’s why 10 years ago, I named my network Revolt, because we have to take our quality of life back. There’s so much value and information. And when the Black media doesn’t have an outlet that’s controlled by somebody of color, then it’s not truly a Black free press.”
He continued, “Revolt is the only foundation right now that’s going in that direction. But it takes time. I own 65% of Revolt so we could change the narrative. I’m investing in the Black future with Revolt. It’s not a hustle, not a money play. Everything I do is to make sure that I do my best to break down the barriers. Media is one of the most important and powerful parts of freedom.”
As Blavity reported, Diddy recently reassigned publishing rights to Bad Boy Records artists, including Biggie, Faith Evans and Mase.
“I decided to reassign publishing rights to the whole catalog in May or June 2021. The news is just now coming out because it took time to finalize everything. But this was during the time that I was holding the Grammys to task,” he told Billboard. “I was also getting major offers for the catalog during the [acquisition] frenzy back then. When I was looking at the catalog and everything, I was put in a position where I felt like I had to look in the mirror. I had to make sure that what I was standing for was my total truth. We live in a time where things are constantly evolving. And it was about reform for me.”
“I’m living my purpose as far as coming in and making people feel something,” he added. “Breaking down barriers and showing people how to hustle, make money, make a career and living — and be successful.”