Bethune-Cookman Football Coach Ed Reed Apologizes For Criticizing The University On Social Media
Ed Reed lets his unsolicited comments put him in the doghouse.
by Danteé Ramos
January 18, 2023 at 9:16 pm
Former Miami and pro football Hall of Famer Ed Reed, 44, shared his thoughts about the conditions of Bethune-Cookman on his Instagram Live. After Terry Sims was fired in November, Reed recently became the HBCU’s new football head coach.
On Sunday, while driving his golf cart on campus, he panned the campus cleaning inside the football facilities. According to HBCU Gameday, Reed revealed his grievances about the HBCU’s poor facility conditions while showcasing some regret about becoming the head coach.
“I just pulled up the work. We’re going to try to help y’all too, man,” Reed said. “Because I know a lot of HBCUs need help. I’m just here to help here first. I see it all too clearly. All of our HBCUs need help. And they need help because of the people who’s running it. Broken mentalities out here. I’m going to leave you with that. I gotta get in the office.”
In another video, Reed seemed to shade the deal he was under, revealing he’s not contractually bound to the football team.
“Need no go****** donors to come out … help out. People just want money. That’s why I don’t f**k with social networks. F**k outta here, man,” he said. “Man, get out of here, man. I should leave! I’m not even under contract doing this. I’m muttin’ us. Get outta here, man. They muttin’ me.”
Reed was displeased with his on-campus office not being cleaned and showed the condition of his office on Instagram.
After receiving criticism, Reed deleted the videos and apologized to the HBCU and its supporters. However, viewers of his Instagram Live felt Reed painted all HBCUs with a deplorable brush.
“In regards to my social media and comments about the University, staff, and other institutions, I would like to sincerely apologize to all BCU staff, students, and alumni for my lack of professionalism,” he tweeted. “My language and tone were unacceptable as a father, coach, and leader. My passion for our culture, betterment, and bringing our foundation up got the best of me, and I fell victim while engaging with antagonists on social media as well.”
“I am fully aware of the hard-working folks at our school who are also fighting to make things better and more financially sound,” he said. “I am encouraged from my communication with my AD and our administration and understand it’s a work in progress. My passion is about getting and doing better, and that goes for me too.”
Bethune-Cookman has not released a public statement since Reed’s apology.