How To Communicate The Visual Aspect Of Your Business To Graphic Designers
Graphic designers aren't mind-readers.
November 16, 2020 at 6:14 pm
Have you ever tried to explain to someone exactly what you wanted but you weren’t quite clear on how to articulate it? Then you find yourself rambling and talking in circles in hopes that it eventually makes sense in the end, only to leave you and the listener confused. This is a very common scenario between entrepreneurs and graphic designers.
So often entrepreneurs pull up with either an unclear explanation of their brand or too little information and expect to get back exactly what’s in their head. And sometimes they don’t even have a clear idea in their heads either.
You can imagine how frustrating this can be for both parties involved. It may be tempting to think that graphic designers are mind readers, but they’re not. They’re also not vending machines. You can’t just walk up and deposit money with little to no input and get a desired “snack.” Even with vending machines, you have to give clear input.
While graphic designers aren’t psychic, they are, however, creatives. This means that the more tangible and clear details you provide, the more likely you are to get what you need for your business. And heads up: sometimes what we want and what we need are two different things.
As a brand strategist, I work with clients to help them figure these things out. But since I’m not a graphic designer myself, I went and asked a few of my graphic designer friends for some tips on what you should bring to the table when reaching out to work with them.