NBA star Joel Embiid has announced the launch of his new media company, Miniature Géant, in partnership LeBron James and Maverick Carter’s The SpringHill Company.
Miniature Géant‘s mission is to inspire, captivate, and encourage global audiences to chase their dreams.
According to an official press release, “Miniature Géant will pursue stories across multi-media channels including unscripted, scripted, audio and branded content with the goal of expanding the aperture to showcase people who have taken nontraditional paths to success buoyed by a sense of determination and belief.”
Embiid is excited to “tell the same global stories he was inspired by in Cameroon as he learned to play basketball and become an elite athlete.”
“I came to America when I was 16 years old, just three months after I picked up a basketball,” Embiid said. “There’s no way I could have gotten to where I am today without the grit and hard work fans see every day on the court. I’ve often said my life is like a movie, and now I am fortunate enough to be in a position to create the stories that I know will resonate with kids around the world and encourage them to dream big. I could not think of a better partner than The SpringHill Company and can’t wait for our stories to be out there.”
Miniature Géant’s initial development slate includes an adaptation of Sebastian Abbot’s The Away Game: The Epic Search for Soccer’s Next Superstars and a biographical documentary on Embiid’s life story. Carter would executive produce the latter.
“Joel Embiid is one of the greatest basketball players of this generation, but he’s an even better human being. He’s incredibly smart, funny, and thoughtful and we’re really lucky to have this opportunity to work with him as he shares his unique point of view with the world,” said Carter. “At SpringHill our mission is empowerment and UNINTERRUPTED was built to empower athletes as creators so they can create important and impactful content. Joel is the perfect person to do this with.”