Coach LeBron has a nice ring to it, doesn’t it?
The NBA superstar had a chance to try the job out when he rolled up to North Augusta, South Carolina, on Wednesday for Nike’s Peach Jam, where LeBron James served as the coach for son Bryce James’s team. He wasn’t alone: the James duo even had an assistant coach in two-time NBA champion and ex-teammate Rajon Rondo, forming an elite coaching tandem.
One of the most prestigious events on the Nike EYBL, the Peach Jam is in its 27th edition this year, the third of which allows scouts to attend. With one of the country’s premier high school hoops tournaments currently in full swing, many of the biggest players from the next few cycles of collegiate recruits are battling it out in South Carolina. The elite amateur basketball tournament has seen NBA scouts present as of July 3 and will see college scouts starting on July 6.
Videos flooded social media of LeBron in action, primarily provided by Yahoo Sports‘ Krysten Peek. Sporting a black polo shirt, James could be seen walking onto the court and high-fiving a number of people along the wall before speaking with players as they went through warm-ups. Others included LeBron going from in the huddle by the bench drawing up plays to giving directions to players on where they need to be as Rondo gave instructions to a player off to the side.
Bryce is currently entering his junior season at Campbell Hall after transferring from Sierra Canyon High School. During his Peach Jam debut, the younger James scored 12 points on 4-of-9 shooting from the field on Monday. Strive for Greatness is 1-1 so far. The SFG had a decisive 78-69 win over Expressions on Monday before the LeBron-led team lost 72-67 to the Florida Rebels on Wednesday, where the 16-year-old had 9 points on 4-for-11 shooting.
Bryce James made his Peach Jam debut this past weekend 👀
Scouts from the Lakers, Magic, Cavs, Mavs, Knicks, Suns and Hawks were among the teams to make it a "priority" to watch 16-year-old Bryce at the tournament, per @krystenpeek pic.twitter.com/CamFN98Lsn
— Bleacher Report (@BleacherReport) July 5, 2023
Bryce is currently ranked #81 in his class but is still getting plenty of looks from NBA scouts. There will also be an opportunity for a bounce-back game when SFG is back in action on Thursday against the winless Mokan Elite, after which the closing group will play NH Lightning on Friday.
Among those reportedly in attendance were representatives from the Magic, Lakers, Mavericks, Cavaliers, Knicks, Heat, Suns and Hawks, which allegedly “made [Bryce] a priority” during the first day of games, Yahoo reported.