LEGO Pauses Marketing Of Its Police Sets And Pledges To Donate $4 Million To Orgs Supporting Black Children
The toy company sent an email to its marketers requesting that they remove product listings for over 30 LEGO sets, figurines and accessories.
June 04, 2020 at 1:34 pm
Following the tragic killing of George Floyd, iconic toymaker LEGO temporarily pulled marketing ads for dozens of LEGO building sets that include emergency vehicles, police officers and criminals.
According to The Toy Book, LEGO sent an email to its marketers requesting that they remove product listings for over 30 LEGO sets, figurines and accessories Tuesday afternoon. These sets included the LEGO city police station, fire station, police dog unit, patrol car and the police highway arrest, among many others.
The toy company released a statement on Wednesday to give context to its decision in light of national protests and promised it will work to “ensure that we are clearer about our intentions.”
“We requested that our affiliate partners refrain from posting promotional LEGO content as part of our decision to respect #BlackOutTuesday and pause posting content on our social media channels in response to the tragic events in the US. We regret any misunderstanding and will ensure that we are clearer about our intentions in the future,” a LEGO spokesperson said in a statement to The Toy Book.
Earlier on Wednesday, the company’s official Twitter account stated that it is taking a stand with the Black community against racism and inequality and will be donating $4 million to organizations dedicated to supporting Black children.