Just in time for the Super Bowl, Pantene has teamed up with the NFL to bring us “Dad-Do”. These short videos show some of the NFL’s leading players attempting to do their daughters’ hair. The videos come as part of Pantene’s “Strong is Beautiful” campaign, which discusses the importance of the bond between dads and their daughters everywhere.

The dad’s are judged on execution of the play (hairstyle). Most of them miss the mark but boy is it exciting when they get a touchdown. One of the videos stars DeAngelo Williams of the Steelers and his daughter Rhiya (below). Watching these Dads fumble over this seemingly uncomplicated task is a sure way to warm you heart on this Super Bowl Sunday and beyond.

You can also catch videos starring Benjamin Watson of the Saints and Jason Witten of the Cowboys on Pantene’s YouTube channel!