Donors from all backgrounds have turned their attention to increasing calls for racial equity. While new donors are turning their giving to racial equity issues, wealthy African Americans have contributed to causes that support racial justice and equity.
In recent years, we have continued to see affluent Black people, such as the entertainer and fashion icon Rihanna and basketball great Michael Jordan, make significant philanthropic commitments.
Along with other colleagues at the Lilly Family School of Philanthropy and in partnership with the Bank of America, we are conducting a long-term research project regarding affluent donors. Based on our findings in our 2018 report, at least half of all wealthy Black donors supported African American causes, compared to 6.5% overall of all surveyed donors.
Additionally, 43.8% of the wealthy Black donors surveyed indicated that they made giving to groups that aim to improve race relations a high priority, as opposed to an average of 5.7% all donors.
A diverse range of donors are also increasingly participating in providing large racial justice gifts. These gifts include Kroger supermarket chain CEO Rodney McMullen and the hedge fund investor George Soros’ Open Society Foundations.
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In mid-September, philanthropist Susan Sandler announced that she was giving a total of $200 million to an array of racial justice groups. Sandler’s disclosure echoed Scott’s announcement, in July 2020, that she was giving $587 million to HBCUs and racial justice organizations.
That means established civil rights organizations such as the NAACP and the Urban League, and newer racial justice groups like the Equal Justice Initiative, which aims to end mass incarceration and advance racial equity, and the Center for Policing Equity, a think tank focused on improving racial equity within police departments, are all getting a boost.
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Kim Williams-Pulfer, Postdoctoral Research Appointee-Mays Family Institute on Diverse Philanthropy, IUPUI and Una Osili, Professor, Economics and Philanthropic Studies; Associate Dean for Research and International Programs, Lilly Family School of Philanthropy, IUPUI
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