Still in recovery from the intensive dragging imposed by #BlackTwitter on Monday, Shea Moisture has issued a formal apology for releasing a new ad primarily featuring white women. For a brand that built it's empire largely on the coils of 4a-4c textured black women, the exclusionary marketing campaign was an unforgivable blight for many. #SheaMoisture quickly became a trending topic yesterday, as black women took to Twitter to make their voices heard. 

Of course, there were those who were all too ready to minimize these concerns 

But the company only made matters worse when they elected to dignify the trolling with an affirmative response.

The wrath of Twitter was decisive and swift.

After gathering their edges, the company took to Facebook to issue the following apology:

What do you make of all this? Will you still purchase Shea Moisture products? Let us know in the comments.

What do you think? Can Shea Moisture bounce back from this? Let us know in the comments?