AT&T Dream in Black has announced that their debut 2021 Rising Future Makers initiative. This project honors 25 HBCU students who are making a positive impact on campus or within their communities before commencement. HBCUs are known for shaping their students into future leaders, pioneers, and stars. Through countless efforts to support and promote Black education, HBCUs have prided themselves on celebrating the Black excellence that walks amongst their campuses, J.R Smith, former NBA star, being one

“HBCU’s have always shaped great leaders, and I’m excited to partner with Future Makers to support the work of tomorrow’s leaders,” said Smith. He follows, “Together we’ll recognize 25 of my fellow HBCU students, some of the many at these amazing institutions making a difference in the world.”

Smith, who recently went viral through a series of tweets documenting his new life as a North Carolina A&T State University student, will serve as one of this year’s Dream in Black celebrity advocates. Angela Burgin, Director of Marketing and special experiences at AT&T, says to the press, “Throughout the years of recruiting, hiring, and working with universities across the nation, we know first-hand how HBCUs are building and shaping the next generation of Future Makers.”

The 25 honorees will receive mentorship opportunities with the chosen celebrity advocates like LaLa Anthony and J.R. Smith. They will also receive $5,000 and AT&T Technology products. This new initiative reinforces an ongoing commitment AT&T has to support education and diverse communities. 

For students interested in taking advantage of this opportunity, the contest is open for entries from September 15 through October 31, 2021. Applicants are required to post a 30-60 second video on Instagram, Twitter, or TikTok using the hashtags #ATTRisingFutureMaker and #DreamInBlack to inform Dream in Black how you are shaping the now and present, along with why you deserve to be recognized as one of AT&T’S Rising Future Makers. The 25 honorees will be unveiled in November. For complete contest rules, visit the AT&T site.