Chance the Rapper is the anomaly in a music industry dominated by the major labels. He’s openly shunned a recording contract, built up an enormous fan base, and released music with his friends that are changing the industry. He’s also buying tickets back from scalpers so you don’t have to use that Arthur fist meme after you see “sold out” on your computer screen. Seriously, how great is that? So when his Coloring Day festival popped up, Chance went out into the world himself to drag those electronic tickets back into the right hands.

Coloring Day itself looks lit.

We sold out a stadium && come Sept 24, the attendance record will be broken at the cell. Thank u CHICAGO!! #MCD pic.twitter.com/W4gXj7nie2

— Lil Chano From 79th (@chancetherapper) August 3, 2016

It sold out, but Chance was on it.

Finding loopholes to get more fans to #MCD — Lil Chano From 79th (@chancetherapper) August 12, 2016

First, he urged fans not to give up.

Chicago, please promise you won’t give up on getting your #MCD ticket. Yours is still out there just don’t give up

— Lil Chano From 79th (@chancetherapper) September 7, 2016

No country for scalpers.

It’s become apparent to me that many people have targeted my cheap tickets to #MCD and used me and my fans as a way to make money from music — Lil Chano From 79th (@chancetherapper) August 1, 2016

I’m not talking resellers, I will put them in your hands myself for either $45 or $75 https://t.co/HDleQAYdLq

— Lil Chano From 79th (@chancetherapper) September 7, 2016

We found some tix that scalpers bought up for #MCD and took them back. Avail NOW! Limit 2 per person. https://t.co/m5rYnxzNGY — Lil Chano From 79th (@chancetherapper) September 7, 2016

Yes, Chance. In the words of Joanne the Scammer, it’s iconic!

I took the tickets back from the scalpers, that shit gotta be historic

— Lil Chano From 79th (@chancetherapper) September 8, 2016

Everyone was impressed.

@chancetherapper scalpers when they hear Chano coming pic.twitter.com/0VCKoJcYlX — DJ Bean (@DJ_Bean) September 8, 2016

Jesus returning on a white horse in the clouds with chance the rapper like

“we back, and we back, and we back, and we back, and we back” — Chri$tian Hip$ter (@ChristnHipster) September 8, 2016

This is important. The aftermarket retail circuit runs rampant with huge markups that most people can’t afford. Hot button items like Beyoncé tickets can go for a hundred times what they’re worth on retail. While immensely profitable for those with the cash to do it, the often illegal practice changes the landscape of the event or item covered. Limited edition goods like Yeezys, for example, go for thousands of dollars. It’s inherently inaccessible in nature for fans to go see their favorite artists live. Situations like this make it that much worse. Although most die-hard fans spend money on their favorite artists music, it’s an added bonus to be able to witness them live. With this in mind, it’s crazy that it would take someone like Chance, an independent artist, to try to curb this behavior through sheer force of will. The truth is, the music industry, ticket companies and venues need to do more to address these problems.

We salute you, Chance!

Coloring Day

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