For far too long the aisles of many major retailers have been stocked with the same white, blonde-haired generic dolls. It is as if when it comes to child’s play, there is a notion that ‘one size fits all,’ and many major manufacturers overlook the importance of diverse cultural and racial representation when it comes to dolls and children’s toys.

While things have gotten better over recent years, with more and more black women ditching relaxers and weaves and now embracing their natural tresses, it only makes sense that there would be a need for natural-haired dolls to make their way to shelves. And that’s where Yelitsa Jean-Charles, a student at the Rhode Island School of Design and founder of Healthy Roots Dolls, comes in.

Healthy Roots Dolls is a toy company that creates dolls and storybooks that will teach young black children about natural hair care and avoiding the temptation of resorting to chemically treating their hair using relaxers or texturizers. “As much as my parents supported me, I still struggled with loving myself, my hair and my skin,” Jean-Charles shared. “I created Healthy Roots so that other girls wouldn’t feel that way.”


There are currently four dolls in the works that represent various black ethnicities around the diaspora, including the United States, Haiti, Nigeria and Brazil. Healthy Roots Dolls plans to grow to one day include girls of color from all around the world. “I believe these dolls will allow young girls to see the diversity of the African diaspora,” Jean-Charles said, adding, “It is a great way to instill positivity and self-love at a young age.”

Healthy Roots Doll Prototype
Healthy Roots Doll Prototype

If you think Healthy Roots Dolls will help bring out more #BlackGirlMagic and can’t wait to get your hands on the line, you can pre-order the coloring book, t-shirt, doll or storybook here.

Want to learn more about this innovative company? Visit the website at

Want to learn about more innovative creators? Sign up for our wee