Actress Victoria Rowell is the latest celebrity to get on
the Kickstarter bandwagon, launching a campaign for a soap opera spoof she’s developing.

Rowell hopes to raise $50,000 by Aug 28th to shoot a pilot for her soap opera satire, The Rich and The Ruthless, in which
Rowell not only stars, but is also one of the writers.

The pilot will be directed by Carl Seaton (One Week), and,
according to the description, will delve
into “the soapalicous swirl but oh- so real, gritty reality of the soap opera
biz; The world is filled with Executives, and Actors all doing WHATEVER it
takes to keep the show on air, maintaining the excessive lifestyle THEY ALL
have grown accustom to.

But reading the project’s Kickstarter page, it’s pretty clear that
Rowell understands how to use it to raise funds for a project. Unlike Spike Lee’s recent Kickstarter campaign, where it’s basically Give me money
because I’m Spike,
Rowell pitches
the whole concept of the project, explains how the money will be used, and the production
strategy behind the project.

We shall see if she’s successful.

To go to the Kicksarter page for her project go HERE.

Below is her video pitch.