After releasing 2 sneak peek clips from Being Mary Jane, BET has now unveiled the film’s first full trailer, which is embedded below.

Its premiere date is set for Tuesday, July 2, at 10:30pm, which I found interesting, if only because it’s a feature film, so I’m assuming its feature-length, which means it’s at least an hour+. 

Also, it’s a Tuesday night; and with commercials, it could be ending around midnight, which seems a bit late.

Then again, it’s the week of the July 4 holiday.

My take away from this is that BET likely considers it more adult fare, than some of its earlier more family-friendly programming. I’m often trying to understand who exactly BET’s audience is, whether they skew younger (Millenials and younger), or a bit older, the Gen Xers. Or a combo of both.

Anyway… Being Mary Jane hails from Mara Brock Akil and Salim Akil, the hit husband-and-wife duo, and stars Gabrielle Union, Omari Hardwick, Tika Sumpter, BJ Britt, Lisa Vidal and Richard Roundtree, Margaret Avery, Richard Brooks, Stephen Bishop, Raven Goodwin, Latarsha Rose, Robinne Lee and Aaron Spears.

It’s the first new project under the mega-production deal the Akils signed with BET last year, and chronicles the work, social and family life of a successful African American career woman (Mary Jane Paul, played by Union), an acclaimed host of a 24-hour national cable news network. As Mary Jane juggles her life, her work and her commitment to family, viewers follow how far she’s willing to go to find those puzzle pieces that she, and society, insist are missing from her life as a single black female.

Watch the trailer below: