CBS Television Studios announced today it will launch a totally new "Star Trek" television series in January 2017.

The brand-new "Star Trek" will introduce new characters, while exploring the dramatic contemporary themes that have been a signature of the franchise since its inception in 1966.

Alex Kurtzman will serve as executive producer for the new "Star Trek" TV series. Kurtzman co-wrote and produced the films "Star Trek" (2009) with Roberto Orci, and "Star Trek Into Darkness" (2013) with Orci and Damon Lindelof. Both films were produced and directed by J.J. Abrams.

The new series will be produced by CBS Television Studios.

"Star Trek," which will celebrate its 50th anniversary in 2016, is one of the most successful entertainment franchises of all time. The original "Star Trek" spawned a dozen feature films and five successful television series. Almost half a century later, the "Star Trek" television series are licensed on a variety of different platforms in more than 190 countries, and the franchise still generates more than a billion social media impressions every month.

Born from the mind of Gene Roddenberry, the original "Star Trek" series debuted on Sept. 8, 1966. The series also broke new ground in storytelling and cultural mores, providing a progressive look at topics including race relations, global politics and the environment.

“There is no better time to give ‘Star Trek’ fans a new series than on the heels of the original show’s 50th anniversary celebration,” said David Stapf, President, CBS Television Studios. “Everyone here has great respect for this storied franchise, and we’re excited to launch its next television chapter in the creative mind and skilled hands of Alex Kurtzman, someone who knows this world and its audience intimately.”

“This new series will premiere to the national CBS audience, then boldly go where no first-run ‘Star Trek’ series has gone before – directly to its millions of fans through CBS All Access,” said Marc DeBevoise, Executive Vice President/General Manager – CBS Digital Media. “We’ve experienced terrific growth for CBS All Access, expanding the service across affiliates and devices in a very short time. We now have an incredible opportunity to accelerate this growth with the iconic ‘Star Trek,’ and its devoted and passionate fan base, as our first original series.”

So, essentially, this is CBS" attempt to boost subscribers for its new CBS All Access platform, as if it wants to compete with other SVOD platforms like Netflix, Hulu and Amazon Prime. Subscribers can use the service online and across devices via CBS.com, the CBS App for iOS, Android and Windows 10, as well as on connected devices such as Apple TV, Android TV, Chromecast, Roku players and Roku TV, with more connected devices to come.

The new television series is not related to the upcoming feature film "Star Trek Beyond" which is scheduled to be distributed by Paramount Pictures in summer 2016.

I can only assume that CBS’ reboot of the TV series will be reflective of the diversity that exists in the audience that will be watching the series when it debuts in just over a year.