Beyoncé’s IVY PARK has been a hot brand since its inception and got even hotter with Adidas X Ivy Park. Now the brand is preparing for its next capsule -the denim capsule. They’ve enlisted Emmy Award-winning actor Glynn Turman for the campaign, which is peak Yeehaw Agenda.

In 1999, Turman won the state’s Regional Team Roping Finals. That same year, Turman placed in the top 5 in the National US Team Roping Champion Finals in Oklahoma City.

Glynn was inducted into the Western Heritage Multi-Cultural Museum’s Hall of Fame in November of 2011, located in Forth Worth Texas, twelve years after his win.

This year, in celebration of Juneteenth, Turman had the honor of seeing his work of educating those on the Black Rodeo brought to life on PBS.

Turman and his wife Jo-Ann co-founded the summer camp, Camp Gi D Up.

Camp Gi D Up is free and concentrates on helping at-risk youth and those disadvantaged. Turman credits camps as saving him from juvenile delinquency.

The collaboration for this campaign is perfect. Adidas X Ivy Park will release the denim pieces that feature a Jean ensemble emblazoned with the signature three-stripe Adidas logo. Denim and cowboys are synonymous. The capsule also features a bucket hat and denim-inspired sneakers among other pieces. An exact release date hasn’t been established.

Check out the promo featuring Turman below: