Ayesha Curry has signed an exclusive deal with Endemol Shine North America.
Endemol Shine North America is the production company behind shows such as Big Brother, MasterChef and The Rela Housewives of Atlanta.
They will develop original, unscripted content for Curry to appear in an also executive produce.
Curry is hosting the upcoming season of The Great American Baking Show, and has her own series, Ayesha’s Home Kitchen on Food Network.
“Ayesha is re-defining the way audiences connect with celebrities, brands and content and we’re thrilled to have her joining the Endemol Shine family. We’re already developing a number of potentially ground-breaking projects with Ayesha to front and we’re collaborating with her to executive produce others with our team,” said Sharon Levy, President, Unscripted and Scripted Television, Endemol Shine North America.
“From the very first meeting I knew that Endemol Shine was a great fit for me. I believe that in today’s media landscape, we can create and distribute content on multiple platforms, while remaining fresh and relevant. Endemol Shine North America CEO Cris Abrego and Sharon Levy openly supported my vision of being able to push limits and be on multiple platforms and their creative spirit and enthusiasm made me feel comfortable and at home” said Curry.