Following the unveiling of their Black Lives Matter collection on the streaming service, Shadow And Act has exclusively learned that Netflix is committing $5 million to causes supporting the Black community.
“Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community. The main role we play is through our funding of and member viewing of important content like When They See Us. As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses,” says Netflix CEO Reed Hastings.
The first $3 million will be donated to several organizations that create opportunities. Under Black creators, $1.5M will be given to Ghetto Film School, Film Independent Project Involve, Firelight Media and Black Public Media. Under Black youth, $1M will be given in grants to Know Your Rights Camp, The Posse Foundation and Black Girls Code. Under Black-owned businesses, Netflix is donating $500,000 in grants to the Vermont Slauson Economic Development (VSEDC), which will disperse these funds to small Black-owned businesses in Los Angeles. The remaining organizations that the $5 million will go to will be announced at another day.
Aside from this $5 million that has been committed, Netflix is matching employee donations at 200%.