Netflix is letting customers know it has their finances in mind.
The streaming service is now canceling “hundreds of thousands” of “inactive” accounts in order to save customers money. Notifications would be sent to customers who haven’t watched anything between a year to two years, but are still paying for the service. Less than half of Netflix’s users fall in that inactive category, according to the company.
Netflix’s product innovation head Eddy Wu wrote about the company’s new move in a Netflix Media Center post.
“You know that sinking feeling when you realize you signed up for something but haven’t used it in ages? At Netflix, the last thing we want is people paying for something they’re not using,” he wrote. “…Members will start seeing these emails or in app notifications this week. If they don’t confirm that they want to keep subscribing, we’ll automatically cancel their subscription.” Users who decide they want to go back to Netflix can resubscribe.
“[A]ny one who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them,” wrote Wu. “In the meantime, we hope this new approach saves people some hard earned cash.”
Photo credit: Netflix