Paramount+ has announced a record number of subscriber sign-ups in a single day since its relaunch.

Fueled by Tulsa King, the new series starring Sylvester Stallone, the steamer says it has also seen continued growth with the NFL on CBS. This has seen its most-streamed season ever, through Week 10.

“This is a significant milestone for Paramount+ and a clear indicator that our strategy of offering a total household product inclusive of marquee sports, breaking news and a broad range of premium originals is working,” said Tanya Giles, chief programming officer of Paramount Streaming. “The combination of expanding the Taylor Sheridan universe with highly anticipated new originals like TULSA KING and the urgency that comes with watching live events is propelling our growth and further establishing us as a leader in streaming.”

Per the steamer, Sunday’s record growth shows the overall year-to-date growth of Paramount+.

Upcoming programming for the service includes the Marsai Martin film Fantasy Football and season 2 of The Game revival series.