Hulu announced today that the streaming service has shut down its free, ad-supported option for good, as it continues to compete with the likes of Netflix and Amazon – both of them pay/subscription models.

So what are your options, if you’ve long been using Hulu’s free service? There’s the $7.99/month plan, which includes some commercials; and there’s an $11.99/month plan, which is completely ad-free. I am an $11.99/month subscriber because I’d rather watch without the commercials – just as is the case with Netflix and Amazon Video.

“For the past couple years, we’ve been focused on building a subscription service that provides the deepest, most personalized content experience possible to our viewers,” Ben Smith, Hulu senior vice president and head of experience, said in a press statement. “As we have continued to enhance that offering with new originals, exclusive acquisitions, and movies, the free service became very limited and no longer aligned with the Hulu experience or content strategy.”

I should note that Hulu is partnering up with Yahoo for a new ad-supported streaming service called Yahoo View; although its offerings will be severely limited, allowing subscribers to watch the five most recent episodes of shows on NBC, Fox and ABC,  8 days after they air, with select shows from other networks to be announced later.