Russell Simmons’ All Def Digital multi-platform media company, and WorldStar Hip Hop, have announced a partnership that will see the pair create new content for cable television and other media. The deal was announced yesterday by WorldStar Hip Hop founder and CEO Lee "Q" O’Denat, and All Def Digital founder and Chairman Simmons.
The strategic partnership will develop what the press release calls "cutting-edge programming" using the resources, content and talent of both the WorldStar and All Def brands and platforms. It extends a relationship that already includes a feature film in development at Paramount Pictures through Simmons’ film company Def Pictures, and an online comedy series coming soon to All Def Digital’s YouTube channel and on WorldStar Hip Hop. A trailer for the new series was released yesterday and is embedded below.
"I have known ‘Q’ for years; he is among the most talented content curators of his generation," said Simmons. "Q has created a brand and platform like no other, with no outside funding or support, making him one the great entrepreneurs in our space. It is my privilege to help extend that voice to the world."
"All Def Digital’s cross-platform approach is the perfect partner for WorldStar Hip Hop to stretch its creative wings and grow as a media brand into the television, film and subscription arenas on a global basis," said O’Denat. "Russell and his many groundbreaking initiatives have inspired me and shown me a world of possibilities that exist as we extend the WorldStar brand through cultural, comedic, and music programming across screens, from digital, to theaters and globally through premium and subscription television."
Trailer for the new web series "WorldStar Headquarters," presented by World Star Hip Hop and All Def Digital, follows: