After Queen Bey effectively snatched our edges with her historic Coachella performance, she's looking to snatch our coins too as she unveils new HBCU-inspired merchandise.
Beyoncé's performance sent those of us watching at home and the lucky few that witnessed the greatness in person into a frenzy. For starters, it's Beyoncé. Secondly, it was so unapologetically black at one of the whitest functions of the year. Bey not only paid homage to HBCUs, black marching band and majorette culture and black Greek life, she also took it a step further and called Coachella out for being the first black woman to headline the festival in its 19-year history.
"Ain't that about a b***h," the Houston native said Saturday night.
Now, Teen Vogue is reporting that she's giving Coachella show-goers a chance to get into formation with her H-Bey-CU pieces.
We were introduced to Bey's faux "BΔK" sorority and bug-a-boo fraternity pledges during her performance, and now we can proudly announce our induction with attire to match.
Beyoncé's new merch. #Beychella
#Coachella
pic.twitter.com/aUIg7lItIM— BEYONCÉ LEGION (@Bey___Legion) April 15, 2018
Beyoncé's new merch. #Beychella
#Coachella
pic.twitter.com/Ql9hcbBS5a— BEYONCÉ LEGION (@Bey___Legion) April 15, 2018
The lineup includes tees and tanks with a pyramid and “BEYONCÉ COACHELLA CA ’18” printed on them and tees with “BΔK” emblazoned across the front that appear to range from $40-50. The pièce de résistance in the lineup was a varsity jacket featuring the shield design Bey rocked which includes the Egyptian queen Nefertiti, a black panther, a raised fist and a bee. The price tag is steep at $450.
If you're lucky enough to get your hands on some of this dope and meaningful merchandise, make your fellow members of BΔK proud.