The Barbie brand recently came under fire when Mattel posted a pic on Instagram to promote the Hulu documentary, Tiny Shoulders: Rethinking Barbie. While the new documentary seemed to be of interest to fans of the iconic doll, it was the accompanying picture that had folks talking.

“Movie night with my girls to watch the @Hulu premiere of the new @Barbie documentary, Tiny Shoulders: Rethinking Barbie!” the post's caption read.

It may have been movie night with the girls, but the black Barbie's hairstyle was the feature presentation!

Photo: GIPHY

People immediately flocked to social media to speak their piece about the hairstyle, which interpreted the faux side buzz cut trend with cornrows.

Some were here for the hairstyle!

Others? Not so much. And they called out Barbie for what they believed to be offensive content. 

Yahoo Lifestyle reached out to Danielle Gray, of Style & Beauty Doctor to understand why the reaction to the doll was so divisive. Gray said that she believes it has to due with the fact that the representation of black women has been limited, and that the doll's critics felt that Mattel was putting black women into a box with the doll.

“I hate that so many black women were commenting and alluding to the notion that the black doll ‘didn’t belong’ with the white dolls who had sleek pulled back hair,” Gray said.  “The hairstyle isn’t my style, but there are black women who wear their hair like that and to conclude that they ‘don’t belong’ is wrong to me.”

Gray also noted that Barbie's social media pages reflects many different hairstyles for their black dolls.

Photo: GIPHY

Kandi Burruss of Xscape and The Real Housewives of Atlanta, even chimed in to say that she is one of the black women Gray talked about, and that she used to have the doll's exact same hairstyle: