Rihanna continues to put in work to expand her empire.
The “Love On The Brain” singer finally announced the long-awaited addition of Fenty Skin to her growing list of brands on Tuesday.
“Ima try my best to be humble about this but, @fentyskin is coming July 31st exclusively at FENTYSKIN.COM!!” she wrote on Instagram and Twitter.
Fans first peeped the icon's filing of a trademark for Fenty Skin last year. BuzzFeed reports she registered the trademark last March. She also confirmed her creation of a skincare line earlier this year to Vogue.
While she has yet to announce what specific products will be part of the first drop, her promo video shows her using what appears to be a cleaner, a toner and a moisturizer.
Six products in total have been filed under the trademark: Total Cleans'r, Buff Ryder, Instant Reset, Fat Water, Flash Nap and Hydra Vizor. The trademark registration includes “medicated and non-medicated skincare, soap, body care and personal care products and related accessories such as kits, tools and applicators,” reports Get The Gloss.
As we have seen with Fenty Beauty, RiRi loves a good play on words, so we'll have to wait and see what the products consist of.
In the comments, the 32-year-old assured fans that her line will be compatible with sensitive skin.
"I hope this is great for sensitive skin! My skin is sensitive AF!" one fan wrote.
"Same! I get so scared to try new product! But I made this with love for my sensitive skin gang!" Rihanna replied.
The products will be encased in airless packaging, which helps keep ingredients stable, according to Get The Gloss.
Following her announcement, the Barbadian replied to a few fans who have been awaiting the release for some time now.
— Rihanna (@rihanna) July 14, 2020