Shea Moisture, oh Shea Moisture…..where did we go wrong? 

The prominent brand in our community has spurred major criticism for straying away from its target demographic — black women.

Here's a new ad that was released.  

Reception to the ad has been the furthest from kind.

Wouldn't be the first time erasure has taken place in our history.

Here's the real question.

Some folks are bringing up natural alternatives….

…as well as other brands.

At the end of the day , t's about serving your demographic.

Just don't forget. 

What do you make of all this? Will you still purchase Shea Moisture products? Let us know in the comments.