Target is the latest brand to find themselves in a social media mess after customers called them out for selling racially insensitive Father’s Day cards.

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has decided to act, reports Fox 5 DC.

"We want all guests to feel welcomed and respected when they shop at Target," Joshua Thomas, a spokesperson for Target, said in a statement. "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores. We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."

The cards sparked a lively debate on what the term "baby daddy" means to the black community.

Some people were not happy about the cards' existence.

The fact that Target thought it was ok to sell the “Baby Daddy” cards is sick????????‍♀️

— 50ShadesOfJay (@PrettyandPetite) June 13, 2018

These baby daddy Father’s Day cards are terrible

— Hennessy, No Ice Ph.D. (@ambergj_) June 13, 2018

I think they're trying to say that black men aren't committed enough to be husband's.

— Shook1s (@Rideitnow) June 12, 2018

WTF – why are there only pictures of black men on the cards – yeah, kinda racist out there Target

— Nat Turner (@cave_mann35) June 13, 2018

Others didn't see the big deal and want to buy one:

So apparently Target and other stores are selling “Baby Daddy” cards for Father’s Day. People are angry and I think the shit is funny as fuck.

— Boosie Bad Jan ✨ (@JanMarie__) June 12, 2018

Target got baby daddy Fathers Day cards?!?

maaaaan I swear they got everyyyything I need ????

— toni childs. (@Ms_KaeBoo) June 11, 2018

I hope that I get one of those baby daddy cards for Father’s Day.

— Him (@Tonio_Manolo) June 13, 2018

Just read an article that @Target is under fire for “ Baby Daddy “ Father’s Day cards .. y’all be mad at anything ????????‍♀️

— Belle (@_bellee__) June 13, 2018

What do you think, fam?

Baby Daddy cards

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