Sisters Kim and Keyondra Lockett are on a mission to make the fashion industry more inclusive and represent a diverse range of Black beauty, and now their clothing line is being featured in Target stores, according to a release shared with Blavity.

The sisters said the idea for their company came from a lack of available graphic tees and apparel that reflected their image and culture.

Target took notice of the clothing line and contacted the sisters to have their brand distributed in their stores nationwide as part of their Black history campaign called Black Beyond Measure.

The retailer actively sought partnerships with Black-owned brands that highlight Black culture to display in their stores. However, when the Locketts received a message from the retailer, they initially thought it was spam.

"We really didn't think it was Target hitting us up because actually what they did emailed both the business email and my sister's email. When they emailed us, I [wasn't] sure if this is them or not. But my sister put the notification or email rather in our group text for our business, and our business coach at the time went on LinkedIn, researched everything and found out it was actually Target," Keyondra told KSLA News 12.

Jolie-Noire

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