Risks aside, Molson remains in high hopes about the collaboration, calling Simply a "powerful and beloved" brand.

"Simply is known for its bold flavor and real fruit juice and there's a great opportunity to create a new brand (in the alcohol aisle)," Molson's Chief Marketing Officer Michelle St. Jacques told CNN.

On the surface, it looks like Molson's hard seltzers have been performing well among the consumer market. Though over the years, the interest in spiked seltzers has wained. The company quietly shuttered its Coors Seltzer last year to shift the company's focus to its Topo Chico and Vizzy brands.

Simply Spiked lemonade

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