Rapper T.I. is turning into one of those uncles who schools non-woke youngsters, and we are here for it.

In a post shared on Instagram, the Atlanta hip-hop star is heard scolding a man for wearing Gucci. 

"Stand up for yourself, brother," T.I. said in the clip. "It's what's in you, not what's on you. That s**t ain't s**t until we put it on! We make that s**t fly! Look at me, n***a. I'm fly as a motherf**ker and I ain't got that s**t on. I look better than you, as a matter of fact."

Earlier last month, the 38-year-old posted a lengthy response to Gucci's racist balaclava knit turtleneck which distastefully resembled blackface. He even shared an official call-to-action which asked former customers to boycott the brand for three months.

"As a 7 figure/yr customer & longtime supporter of your brand I must say…Y’all got us f**ked up! Apology not accepted" he captioned his post. “We all gottta stop buying, wearing and supporting this piece of s**t company and all piece of s**t companies until they learn to respect our dollars and value our business."

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@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!! APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!! Y’all knew wtf y’all was doin and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying,wearing,and supporting this piece of shit company And ALL PIECE OF SHIT COMPANIES UNTIL THEY LEARN TO RESPECT OUR DOLLARS & VALUE OUR BUSINESS!!!! Our culture RUNS THIS SHIT!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included)and if we stop buying ANYTHING they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!! I Don’t Give a Fuck if I gotta wear Target brand shit…. #FuckGucci

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Several celebrities including Waka Flocka and Russell Simmons joined the Atlanta rapper in his national boycott of Gucci and other high-end fashion brands. Prada and Moncler were added to the list for featuring racist blackface imagery, such as Prada's line of Sambo-like keychains. 

As Blavity previously reported, T.I. also dropped a diss record titled "F**k N***a," calling out boxing champion Floyd Mayweather for openly supporting the brand. Mayweather told TMZ he did not care about the boycott and would not stop shopping at Gucci. 


Keep schoolin' them uncle TIP. 

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