Uncle Ben’s Reveals New Name, Logo After Being Criticized For Racist, Stereotypical Imagery
The new brand will feature the orange and blue aesthetic but a new logo has yet to be revealed.
September 23, 2020 at 10:49 pm
The popular rice brand formerly known as "Uncle Ben’s" will hit grocery store shelves next year under a new moniker.
Parent company Mars revealed the rebrand Wednesday and announced its new name as "Ben’s Original," according to the New York Daily News. The new logo will no longer feature the image of a Black waiter but will retain its orange and blue aesthetic.